Joseph Pine: Gaming is experience

Improving the Digital Customer Experience: Gaming in the Multiverse Joseph Pine II, Author & Speaker, Strategic Horizons

Gaming companies are competing over time, money and people’s attention with the whole world, not just with other operators within the industry, underlines Joseph Pine.

"Mass customization shifts up the Progression. Digital technologies infuse all of our lives. That’s why they need to be combined with the offerings; mere physical presence is not enough. Consumers are migrating towards virtuality. You must embrace the Multiverse, find Your own cosmos. You must gamify gaming and apply the Multiverse to Your business", advises Mr Pine.

The Multiverse is a key term in Pine’s soon forthcoming book. It is like Terra Incognita on ancient maps – an area that remains unexplored. While the Universe consists of Time, Matter, and Space, the Multiverse, using digital technologies, extends towards No-Time (Autonomous Events), No-Matter and No-Space (Virtual Spaces), and No Place (Virtual Places). For example, a car navigator constitutes Augmented Reality where Actual Events, Real Places, and Digital Substances unite. We are taken a bit further to the unexplored by the toy manufacturer Lego, whose applications enable consumers to design their own toys and order the necessary pieces straight to their homes where they can build the toy for real. In such cases, we are moving within the dimension of Physical Virtuality, combining Actual Events, Virtual Places, and Material Substances.

"Virtuality is not a new thing. It has always existed in people’s minds when they are, for example, reading a book. What’s new is the digital technology. It provides all companies with a chance to create new things and to expand their operations to new, unexplored areas.”