Take a look at the EL 2011 Business Programme! It has a strong focus on lottery issues, spiced up with fresh views from outside of the industry.
THE BUSINESS PROGRAMME FOR EL 2011 CONGRESS AND TRADE SHOW
Updated 24 May 2011
Dress code for the Business Programme: business casual
| Sunday 5 June | ||
| 19:30 Grand Casino Helsinki |
Opening Event of the EL 2011 Night of Fire & Ice * |
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| Monday 6 June | ||
| BRING ON THE LIGHT: Opening of the EL 2011 | ||
| 09:00 - 10:00 EL Premium Partners' Piazza |
Opening of the EL Congress and Trade Show 2011
Northern Light Friedrich Stickler, EL President Risto Nieminen, CEO of Veikkaus |
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| 10:00 - 10:30 Europaea |
Welcome Address Representative of the Finnish State |
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10:30 - 11:00 |
KEYNOTE: Social Peace and the Role of Lotteries Martti Ahtisaari, Nobel Peace Prize Laureate 2008 and former President of Finland |
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| 11:00 - 12:30 Europaea |
EL Premium Partners' Session: |
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| 12:30 - 14:00 | Lunch & Trade Show | |
| GOING VIRTUAL: Risks & Opportunities in Internet Gaming |
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| 14:00 - 14:30 Europaea |
Young Lions — Introducing the Challenge | |
| 14:30 - 15:00 Europaea |
KEYNOTE: The Virtual 6th Sense—How Virtuality will Change Gaming Anssi Vanjoki, M.Sc.(Econ.) |
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| 15:00 -15:30 | Refreshments | |
| 15:30 - 16:15 Europaea |
The Cutting Edge in Internet Gaming —Interactive Lottery Cases Case Camelot - Nigel Beaney, Director, Interactive Services, Camelot Global Services Case Austrian Lotteries—Martin Jekl, Managing Director, win2day & Head of Online Gaming, Austrian Lotteries Commentary: Anssi Vanjoki |
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| 16:15 - 17:00 Europaea |
SPECIAL GUEST SPEAKER: The Summit is the Goal—On Motivation and Persistence Peter Habeler, Alpinist and Adventurer |
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| Evening | EL Premium Partners’ Event (for Member Lotteries only) | |
| Tuesday 7 June | ||
| OUR PATH TO THE FUTURE: Lotteries & Regulation in Europe |
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| 9:00 - 9:45 Europaea |
ANALYSIS: Green Paper on Online Gambling
in the Internal Market Guido Berardis, Director, Services, DG Internal Market and Services, European Commission |
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| 9:45 - 10:45 Europaea |
Gaming Regulation across Europe:
A Comparative View — Country Cases Moderator: Philippe Vlaemminck, EL Legal Advisor |
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| 10:45 - 11:15 | Refreshments | |
| 11:15 - 11:30 Europaea |
EL Responsible Gaming Working Group Briefing: Responsibility in Marketing Dianne Thompson, CEO of Camelot |
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| 11:30 - 12:00 Europaea |
Crème de la crème—The Best Lottery Advertisements of 2011 Commentary by Advertising Awards Jury: Jaana Haapala, Partner & Strategy Director, FOLK Finland Terri LaFleur, Founder & President, TLF Publications Eka Ruola, Executive Creative Director, Hasan & Partners Moderator: Ari Tuuli, Development Manager, Brand & Marketing Communications, Veikkaus |
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| 12:00 - 13:30 | Lunch & Trade Show | |
| NEW LIGHT ON CUSTOMER EXPERIENCE: From Retail to Me-tail |
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| 13:30 - 14:15 Europaea |
KEYNOTE: Learning
from Apple; Insights on the Future of Retail Tim Kobe, Founder & Principal, Eight Inc. |
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| 14:15 - 14:45 Europaea |
Innovating for the Benefi t of Retail & Digital Customers—Lottery Cases Case Veikkaus—Karri Paavilainen, Vice President, Strategy & Business Intelligence Case Sisal—Francesco Parola, Director, Product & Business Innovation |
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| 14:45 - 15:15 Europaea |
GUEST SPEAKER: From Retail to Me-Tail Migge Hoffmann, European Lead for Gaming & Gambling, Accenture |
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| 15:15 - 15:45 | Refreshments | |
| 15:45 - 17:00 Europaea |
KEYNOTE: Improving the Digital Customer Experience:
Gaming in the Multiverse Joseph Pine II, Author & Speaker, Strategic Horizons |
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| 17:00 - 17:45 EL Premium Partners' Piazza |
Lottery Advertising Awards Prize Ceremony & Cocktails | |
| Evening | Free networking | |
| Wednesday 8 June | ||
| GOOD LIGHT: Sports, Culture & Good Causes | ||
| 9:00 - 9:10 Europaea |
Powerfully Advocating Good Causes | |
| 9:10 - 9:50 Europaea |
SPORTS PANEL: Lotteries at the Heart of European Sports Risto Nieminen, CEO of Veikkaus, President of EL Sports, WLA President Hein Verbruggen, President of SportAccord Pirmin Zurbriggen, Olympic Gold Medalist, Alpine Skiing |
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| 9:50 - 10:00 Europaea |
Welcome to WLA 2012 Montreal | |
| 10:00 - 10:30 | Refreshments | |
| 10:30 - 11:50 Europaea |
Powerfully Advocating
Good Causes Case ONCE—César Palacios, Deputy Managing Director of Games |
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| 10:50 - 11:30 Europaea |
KEYNOTE: Can Emotions, Experiences
and Creativity Be Directed? Kasper Holten, Artistic Director, Royal Danish Opera |
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| 11:30 - 12:15 Europaea |
The Young Lions Challenge — Presentations by the Young Lions Team Commentary: Ray Bates, EL Honorary President Thorbjorn Almlid, CEO of Norsk Tipping |
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| 12:15 - 12:30 Europaea |
Welcome to EL 2013 Israel | |
| 12:30 | Lunch & Trade Show | EL Premium Partners' Piazza | Closing of the Business Programme and Trade Show |
| 14:15 Helsinki City Hall |
EL General Assembly | |
| 19:30 Finnish National Opera |
Closing Event of the EL 2011 Lotteries on Stage ** |
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| Thursday 9 June | ||
| Departures | ||
The programme is subject to changes and is updated regularly.
Print version* Dress code for the opening event: business casual
** Dress code for the closing event: cocktail dress and tie
Meet Martti Ahtisaari
We are proud to present Mr. Martti Ahtisaari, Nobel Peace Prize Laureate 2008 and former President of the Republic of Finland as one of the keynote speakers of the EL 2011 Congress. Read more >>>
Meet Anssi Vanjoki
“Nokia’s role is to create a compelling experience that enables people to find, try and buy the entertainment they want—whether that’s music, games, videos, lottery tickets or whatever.” Read more >>>
Meet Peter Habeler
"I have not conquered Everest, it has merely tolerated me."
Read more >>>
Guido Berardis
Mr Berardis advocates understanding before acting; to understand is to act correctly.
Read more >>>
Meet Tim Kobe
"An idea alone is not innovation. At its essence it's about creativity and true innovation occurs when great ideas become a reality and successfully transform the way people think, feel or do things."
Read more >>>
Meet Migge Hoffmann
“ In Helsinki we will be discussing about the opportunities that emerge from 1:1 relationships with customers and the necessity of the Retail to Me-tail transformation.”
Read more >>>
Meet Joseph Pine
“To remain relevant we must incorporate technology into innovative new gaming experiences” Read more >>>
Meet Kasper Holten
“We are moving towards a future where more and more employees will be prima donnas. Creative, independent and full of personal aspirations. But how can we direct them? And if someone is a prima donna – should we allow them to be a diva as well?”
Read more >>>
Meet your hosts
The hostess and host for the event will be Johanna Kozul and André Noël Chaker. These experienced hosts and speakers will keep you engaged and entertained during the EL Congress.
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