1. The Northern Light cannot be imagined from afar.

You’ve got to experience it!

2. A Finn to Win!

And the Veikkaus beneficiary philosophy. You’ve got to come and hear more about this success story!

3. We’ll have a groundbreaking and visionary business programme.

You´ve got to be there!

4. Would your companion like to have a once-in-a-lifetime experience?

You’ve got to bring him or her along!

5. Finns are a special breed.

They speak a weird language, bathe in hot saunas, and plunge into icy lakes. They are a bit extreme but they go out of their way to make you feel welcome. You´ve got to experience the Finnish hospitality!

6. Finland is far away - or is it?

Actually Finland is very near and easy to get to. You´ve got to feel how smooth travelling here can be!

7. Helsinki is safe and secure.

You’ve got to sense the Finnish peace!

8. Finland is loaded with unique delicacies for quality food lovers.

Cloudberries, reindeer, mushrooms, rye bread... - You´ve got to bite into them!

9. The One and Only genuine Santa Claus lives in Finland.

You´ve got to believe it!

10. Finns are the fastest people on earth.

Häkkinen, Räikkönen, Vatanen, Grönholm, Virén, Nurmi. - You´ve got to discover the secret of Finnish speed!